Our Story

Our story started with a few trips to the local hardware store and a wild idea to have some fun on the water. Equipped with some plastic, a cheap battery, and a lot of enthusiasm, we built our first electric paddleboard—just in time to shoot fireworks at each other while boosting across the water on the 4th of July. What began as a lighthearted experiment quickly turned into a serious passion for combining innovation with our love of paddleboarding.

From those early days of DIY projects, we’ve evolved our designs into something we’re truly proud of. Our mission is still rooted in that same sense of adventure and fun, but now we’re focused on creating high-quality electric motor systems that enhance the paddleboarding experience for everyone. We’re proud of where we started and even more excited about where we’re going.

  • Hughes Stratas

    Hughes Stratas, a Wrightsville Beach (NC) native, has always been passionate about water sports. With a background in electrical engineering, he combined his expertise in electronics with his love for the water, carving out a unique niche in the industry.

  • Michael Cross

    Michael Cross, who grew up on the water, has always been drawn to innovation and hands-on creation. With a background in entrepreneurship and a passion for CAD, 3D printing, and product design, he thrives on bringing new ideas to life, making him a driving force behind the company’s vision.